Islands and bridges: why Soapbox will lead the way to CRM and CMS integration for non-profits

Islands of CRM systemsAs Non-Profit Soapbox continues to grow in the non-profit community, we have listened and responded to our clients’ ideas, pains, and comments. Surprisingly, what we hear most doesn’t have much to do with the core of Soapbox and Joomla, but rather the struggles of linking together a Web site with an organization’s database, or CRM system.

We haven’t taken this issue lightly, and as we discussed two weeks ago, we’re heavily involved in building bridges between Soapbox and the leading CRM systems for non-profits, starting with Democracy in Action.

What makes Soapbox a success for non-profits is that it goes beyond the core of just being a Web site manager, and allows organizations to connect more seamlessly to their CRM systems. That ability to present data from the database, and choosing the presentation of that data in the Web site is what will be the main differentiator between CMS choices for non-profits.

As CRM vendors are feeling the pressure from clients to provide open APIs, PICnet is stepping up quickly to act on this new opportunity for our clients. Although we’re weary of the all talk and no walk, we’re willing to take vendors on at their word. We’re building the bridges between Soapbox and the following CRM systems:

Our goals are simple when building these bridges:

  • empower organizations to choose where they place their data
  • provide choice for the presentation of data from their chosen CRM
  • simplify the Web experience for organiation’s Web site visitors

Over the next few weeks, we will be releasing J!DIA to the community as an open source component for Joomla. Soon thereafter, we will begin working with GetActive and Salesforce.com to build similar functionalities for building bridges between Web sites and databases. Stay tuned, we’re empowering non-profits with choice.

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This entry was posted on Sunday, November 5th, 2006 at 11:10 am and is filed under DIA, Joomla, Non-Profit Soapbox, nptech, open source. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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