Thoughts on bi-coastal living, and managing

Last year was our building year at PICnet. That’s putting it lightly actually. Growing nearly three times in size, with two new offices in New York and San Francisco, the company has morphed into a true bi-costal enterprise (I enjoy using words like “enterprise” liberally in business).

It’s important to my business management methodology to follow my mantra of MBWA: managing by walking around. I want to be in each of our offices at least a few days each month, making sure PICnetters have face time with me while also spending time doing partner and business development meetings in our three cities.

I think it’s great that other technology companies can have their entire teams working virtually. That’s not the way we work at PICnet though, as I’m a true believer that water-cooler time is the place where new ideas are sparked, and that team building needs to happen both online and offline, daily. After our client organizations, the next big benefactor of all this growth is JetBlue, to which seat 20A on flights 318 and 321 between IAD and OAK normally are forced to deal with my presence. As my friends and family know quite well, my bi-costal life is a bit taxing, but has both its benefits and drawbacks.

I’m currently living about two weeks a month in San Francisco, and two weeks a month in DC. Normally, I try to pick up New York on my way from west to east, kind of a multi-day layover if you may (not that I have anything against you, my PICnet NYC friends!). The travel keeps me on my toes, but also makes it difficult to be part of multi-week activities.

For example, I have a hankering for taking dance lessons to try to impress my girlfriend and friends at weddings. Of course, these lessons aren’t compacted into a one week intensive routine. No, they expect you to live in the same city for two, sometimes four months in a row.

On the flip side, there’s probably nothing more renewing then getting a chance to settle into a new city for a few weeks, and feeling like you get to start over from scratch. You start to yearn for those things in “the other city”, like my burritos in the Mission, or a night in Adams Morgan. It definitely makes you enjoy and savor your time in each city, and take them for everything they’ve got.

If there’s one piece of advice I can give to those trying to live a ridiculous bi-coastal life, it’s the following: do whatever you can to have a wardrobe in each city. Nothing is more savoring than flying cross country with just a laptop!

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This entry was posted on Thursday, February 7th, 2008 at 8:00 am and is filed under nptech, picnetters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Thoughts on bi-coastal living, and managing”

  1. Staz Lindgren says:

    Wow – I’ve been searching on the web for someone like you. I would love to hear more about how you are pulling off this bi-coasting living!

    I grew up in NorCal wine country, went to UCLA, moved to Grand Cayman back to SF and then for the love of a man to Miami. I know…what in the HELL was I thinking right? Well, that was 8 years ago and since then I have purchased a home with a cottage and stared a company with a partner 4 years ago. I’ve basically decided since I’m a straight, single, white- american female that I really need to get back to CA before I rot a spinster in the capital of south america – otherwise known as Miami.

    SO – since I have many friends and family in southern CAL, I’ve decided I want to relo to a suburb of LA called Belmont Shores in Long Beach. My brother lives there with his wife – they are having a baby – AND JET BLUE flies direct from Fort Lauderdale. Ha – I’m generally in seat 21J! Nice too know I’m not alone in picking the same seat on regular flights.

    Anyway – my partner is somewhat concerned – hell maybe I am concerned, but I have to make this bi-coastal thing happen. Dilema that makes it most difficult? I have two large Rottweillers and they are simply just part of the family. The plan is I will rent out my home, live my cottage, keep my car here, move my dogs with me into a rental property – easy to get in and out of Long Beach Airport ad FLL – thank GOD for Jet Blue. I have a recruiting firm – so I can work from my home in Long Beach and fly back to Miami every other week when I need to do face to face visits with my partner. The plan is to develop new clients in SoCal. So, I figure I will have to keep TWO homes – mostly worried about finding a home I will enjoy that will allow two sweet Rottweillers. I’m an attractive, responsible, single, educated woman – I would hope SOMEONE would rent to me…

    SO – gosh I have so many questions…love the advice about the wardrobe – it’s so true! Firstly – how do you live? Do you stay in hotels? Have multiple apartments/homes? Any advise on working the JetBlue free ticket deals or booking flights in advance for best rates? Do you have a car in all places, or rent one and write it off? What FEELS like your home base? How do you make it feel like HOME base? Gosh – setting up cable, internet, electiricty in a second home doesn’t seem like a huge deal, but it is a massive headache? ANY AND ALL TIPS and Feedback you have for me, keeping my life straight, my business going…would be appreciated.

    My dream is to stay in SoCal full time and head back to Miami every other week for several days. 8 days in FL the rest in CA unless business needs me.

    I can be reached at if you have feedback.

  2. Willie says:

    You might want to be careful with your headings, … LOL … there are more interpretations to bi-coastal living that the Biggie/Tupac version. HaHa

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