Client quick fix: Increased user engagement

At PICnet, once we help a client launch a new site, we make sure we stick around and keep in touch to help with any follow up and enhancements after a few months of usage. We’re always here to help with little fixes, tweaks or updates, and that’s just what we did recently with the Latin America Working Group, whose Soapbox site we launched earlier this year.

Once the site was up and running, LAWG wanted to highlight their blog better and allow for commenting on posts from site visitors. Our team worked with them to craft a low-impact strategy by implementing the following low-hanging fruit:

1) creating a new image button on the right side of the homepage called “Read our Blog” with a direct link to the blog 2) turning on the commenting tool available in all Soapbox sites 3) created an RSS feed and sign up form through a 3rd party provider to email daily posts

Easy fixes, more success for the client = happy PICnet!

LAWG brings U.S. civil society groups and citizens together to influence U.S. policy to promote peace and justice in Latin America. Since 1983, we’ve been opening doors for Latin American human rights activists to speak truth to power in Washington, DC.

Learn more about LAWG at

Nonprofit news, strategy, and tactics sent straight to your inbox
Sign up for the Soapbox Engage newsletter

This entry was posted on Tuesday, December 8th, 2009 at 8:30 am and is filed under Non-Profit Soapbox, project management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.