New Site Launch: Who’s Watching What? GAP – Food Integrity Campaign

dinner-pizzaEver wonder which government agencies oversee the items that end up on your dinner table? Well, as you may have guessed, the answer to that question isn’t so simple. For example, a slice of pizza? Well that depends on whether the slice has meat on it or not. I’m no expert on the matter, so let me leave it to the folks at the Government Accountability Project’s Food Integrity Campaign to explain:

Easy one! The FDA. Wait, the USDA! Wait! Actually, it depends on what’s on your pizza. Does your pizza have meat on it? If so, the USDA is regulating it. Plain cheese? The FDA gets that slice of the pie! Under the system, each agency performs its own pizza inspections. The USDA inspects meat pizza plants daily. Meanwhile, the FDA will inspect the same plant’s cheese pizza every one to five years. Does that make any sense?

Hmm, yeah, I’m still confused, but that’s the point! That’s why I’m so glad to roll out the red carpet for one of our newest Soapbox sites: http://food.whistleblower.org!

For those of you keeping track, you may remember whistleblower.org was mentioned here a little less than a year ago when we launched their main soapbox site. That’s why we were so pleased when the Government Accountability Project approached us shortly thereafter about putting together a second site for their new Food Integrity Campaign. Anytime an existing client comes back looking for additional work, we couldn’t be happier, but in this case I was double excited just because it seemed like such a fun project.

There were a couple aspects of this project that made it unique. To begin with, we were able to shortcut a lot of the discovery and design process because my point of contact at GAP, Dylan Blaylock, had been through the process just recently.  Additionally, we were able to use the same design template from the first site, which saved a lot of design and templating time. On the other hand, GAP was looking to include some really cool javascript interactive elements to the site, so the project required a lot of additional discovery and design time for those pieces.

In the end, we ended up with a really great new soapbox site, and the two interactive elements are really a lot of fun. The first one “The Lifecycle of Food” uses tabs to take you along the cradle to grave path that our food takes, highlighting some common problems that can occur along the way.

The second, “Regulatory Chaos at the Dinner Table”, uses images of several common foods on a dinner table to illustrate just how confusing our federal food oversight system can be. With examples like the pizza above, you can mouse over the various items on the table and get popups that describe which agencies are involved.

So get over to the new GAP – Food Integrity Campaign site to check these out, and hopefully you have as much fun playing around with things as we did putting them together!

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This entry was posted on Wednesday, November 10th, 2010 at 1:12 pm and is filed under Non-Profit Soapbox, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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