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Google just released some major upgrades to Google Analytics that make it extremely valuable for anyone managing a website. So, if you haven’t logged into your account for a while, or if perhaps you never got around to signing up for one, now is the time to immerse yourself in Google Analytics. Here are a few things that have changed:
As a B Corp, PICnet puts an emphasis on people, environment, and then profits. We have higher legal standards and must meet comprehensive social and environmental standards. For many businesses, this school of thinking might be backward, but for B Corps, it’s a part of our vision and goals. There are more than 450 B Corporations in 60 various industries across the United States and Europe. PICnet was proud to become a B Corp in April of 2010. So it makes perfect sense that as a B Corp, we support other B Corporations whose similarly-minded business models fit in so perfectly with ours. When I learned about Give Something Back, a fellow B Corporation that offers office supplies at a cheaper rate than the average office supply chain, I jumped at the chance to purchase and help support a fellow B Corp. What I found is that the products were not only much cheaper, but I also received free shipping AND had them delivered next day. Sounds great so far, right? Here’s the kicker: Give Something Back donates 75% of their profits to their community; that is 75x the national corporate giving average! They’ve been changing the game since 1991 and were one of the founding B Corps. Read more »
From time to time, non-profits come to us wondering what they can do to improve their search engine standings. We recently came across a great video straight from the horse’s mouth, specifically Matt Cutts of Google, that serves as a great reminder of what is really the secret behind good search results—good websites! Watch this video to see what we mean, but here are a few spoilers: Read more »
Not feeling inspired to add new content to your website? Don’t let a difficult platform get in your way! Our Non-Profit Soapbox CMS was designed for accidental techies like you so that you can leave your troubles behind and focus on what’s important—adding fresh, engaging content for your audience! But you don’t have to take our word for it. Read more »
I humbly present the following series of statements leading to a hypothesis for your consideration. Be it that funders view the essential equation of nonprofit life thusly:
And said funders usually hold to the principle that:
Ergo: Read more »
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