Proof, meet pudding: Soapbox Mailer for Salesforce v Constant Contact

Yesterday, we claimed Soapbox Mailer for Salesforce is affordable. They say the proof is in the pudding, though, so we’ve whipped up a few recipes to tickle your taste buds so well even Bill Cosby would be proud.

First flavor: Constant Contact.

Each morning, we hear the lilt in the voice of our local NPR station sharing the benefits of Constant Contact. They’ve got a great product and a great marketing presence these days. How much does using that service cost, though, and how does it compare to Soapbox Mailer for Salesforce?

For our recipes, we’ll standardize our batches to make the measurements consistent. Let’s assume you’ve got an email list of 10,000 recipients and you email them five times a month. We’ll also assume that you snagged the largest non-profit discount any competitor has to offer. You’re a savvy shopper, right?

Constant Contact charges per email address rather than per email sent. A single monthly cost applies to a range of email addresses. You can send an unlimited number of emails to those addresses. They also give a 30% discount, if you’re a non-profit who has prepaid for 12 months of their service. Check out their pricing for all the details.

Our scenario is quite favorable to Constant Contact’s pricing structure. What can we say? We want to give them a fighting chance! Our 10,000 addresses falls at the top end of one of their pricing tiers – 5,000 – 10,000 email addresses – and our five emails a month is pretty healthy traffic at more than one a week. That puts their per address rather than per email pricing approach in a great light. Plus we’re assuming your non-profit was down with the 12-month prepaid option to grab their 30% discount.

Enough yammering about the pudding recipe. Here’s the pudding:

Soapbox Mailer for Salesforce v Constant Contact

Price comparison for non-profits using Soapbox Mailer for Salesforce as a standalone product not connected with other PICnet offerings

Soapbox Mailer for Salesforce Constant Contact
Monthly cost for emails or email addresses 50,000 emails $5 10,000 email addresses $52.50
Monthly subscription $19 n/a
Total monthly cost $24 $52.50
Savings 54.29%

$342 per year

Price comparison for non-profits using Soapbox Engage for online donations, event registration and flexible forms connecting with Salesforce.com or Non-Profit Soapbox for their content management system. Visit their websites for pricing and features.

Soapbox Mailer for Salesforce with Soapbox Engage or Non-Profit Soapbox Constant Contact
Monthly cost for emails or email addresses 50,000 emails $5 10,000 email addresses $52.50
Monthly subscription waived n/a
Total monthly cost $5 $52.50
Savings 90.48%

$570 per year

Sign up today

How’s the pudding taste? Want to hear more when we’re ready to dish out full servings in a few weeks? Sign up to receive the Soapbox Mailer for Salesforce product launch notice today.

Nonprofit news, strategy, and tactics sent straight to your inbox
Sign up for the Soapbox Engage newsletter




This entry was posted on Wednesday, February 22nd, 2012 at 12:30 pm and is filed under email marketing, Non-Profit Soapbox, Salesforce.com, Soapbox Engage, Soapbox Mailer for Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.