Soapbox Mailer now bouncing with Amazon’s new notification service

A few days ago, Jeff Barr in the Amazon Web Services team made an announcement that made us giddy: Simple Email Services (SES) now has a built-in bounce notification service. This seemingly boring announcement gives our Soapbox Mailer for Salesforce service terrific new powers, enabling us to provide you the first and only native Salesforce.com email marketing app that utilizes SES and this great bounce management functionality.

Soapbox Mailer bounce handling example

Soapbox Mailer bounce handling example

With a little architecture brainstorming provided by Rohan Deshpande on the Amazon SES team, and with the flexibility of the Force.com platform, we were quickly able to implement real-time notifications directly into Soapbox Mailer. This new feature provides our organizations the ability to get critical data to better understand their lists’ effectiveness, and enables them to clean and purge their lists as needed.

In our forthcoming beta round to our cohort of about 10 organizations (thanks y’all), we’ll outline how this can be configured and utilized. For technical folks looking for some insight, essentially we’ve been able to use the new JSON email formatting for bounce messaging from SES and Simple Notification Service (SNS) to point messages to an email inbound service on the Salesforce side.  After some post-processing, voila, bounce details are available right away to email marketing managers.

We’re still on target for our Soapbox Mailer stable release in fall, but this might have moved up our timeline a little bit.  Thanks Amazon!

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This entry was posted on Sunday, July 1st, 2012 at 11:09 pm and is filed under email marketing, Salesforce.com, Soapbox Mailer for Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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