Author Archive

Here are my most recent posts

Free stuff! Plan content across your website, Facebook, Twitter, LinkedIn using Soapbox Communication Planner

Are you getting the most of out your organization’s communications megaphone?

Review these three quick content pointers – and grab our free Soapbox Communication Planner to help you plan the publishing of that content for maximum effect.

With A Megaphone By A Wall Read more »


New York Anti-Violence Project launches new website, design with Non-Profit Soapbox

The New York Anti-Violence Project (AVP):

“empowers lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence through organizing and education, and supports survivors through counseling and advocacy.”

This great organization’s website however, was not reflecting the richness of the organization’s work. Read more »


Three lessons on nonprofit SEO from my eBay experience

SEO and eBayAs a Project Manager at PICnet, I often give clients advice on how to optimize their web content for search engines. However, when posting some items to eBay the other day, I realized just how easy it is to make fatal Search Engine Optimization (SEO) flaws.

After spending a fairly tedious two hours posting nine items to eBay, here is what I have been reminded of when writing content for the web: Read more »


Home for the Holidays – CUCS’s Migration Story

Yesterday we launched the new and improved Center for Urban Community Services (CUCS) site. CUCS has been our client since 2008 and has found a new home just in time for the holidays on Soapbox 2.x. With this migration from Soapbox 1.x they are going to be able to take advantage of all of the great features that are now available, including:

  • easy-to-use administrative interface
  • improved WYSIWYG editor
  • slideshow service
  • search engine optimization (SEO) benefits, such as search engine friendly URLs
  • …and more!

Paul Howard, CUCS’s Associate Director of Training and Consulting Services worked closely with us on this project. He says,

“The thing I am looking forward to the most about our new site is the ability to add slideshows to our website and use customized templates to help set CUCS apart.”


Read more »


New & Improved Google Analytics

Google just released some major upgrades to Google Analytics that make it extremely valuable for anyone managing a website. So, if you haven’t logged into your account for a while, or if perhaps you never got around to signing up for one, now is the time to immerse yourself in Google Analytics.

Here are a few things that have changed:

  • Real Time Reporting: This means you no longer have to wait around to view how people interacted with your site in the past. Instead, you can see how people are using your site right now. With this feature you can more directly track how changes to your site are affecting the way people are interacting with it. For example, if you add a new homepage banner to your website about your Thanksgiving Food Drive in preparation for your drive being featured on a local radio station, go to GA while they are announcing the food drive and see if people are clicking on the banner during the radio segment. It will help you to learn whether or not the banner was an effective addition to your website. Read more »


Amber & Other Gems

Greetings! My name is Amber, and I am the newest gem on the PICnet team. I came on board at the beginning of October as a Project Manager in the Washington, DC office. I am very excited to be joining PICnet, and I look forward to helping our clients build and manage their Soapbox sites.

A pure accidental techie — I came to work in this industry (believe it or not) through a babysitting job I had after college. One of my favorite things about being a Project Manager is being able to collect and share some of the best free online tools that are available. Read more »