Online petitions can be a great strategy to rally support for a cause and spark social change – all while building excitement for your mission, boosting donations, and dramatically growing your supporter list.
But where do you start and what do you need to succeed?
Get the answers to these questions and more as Laura Shapiro, Director of Digital Engagement for Global Fund for Women, dishes on what led to the success of IGNITE: Women Fueling Science and Technology, a campaign to create more equitable access to tech for women and girls worldwide that garnered more than 20,000 signers.
We’re proud to feature this guest blog post by Laura Shapiro, an absolute nonprofit technology rockstar who uses Soapbox Engage to work online wonders at Global Fund for Women. Those wonders include powering the IGNITE: Women Fueling Science and Technology campaign’s online fundraising and advocacy efforts with Soapbox Engage.
By Laura Shapiro
Director of Online Communications,
Global Fund for Women
As Director of Online Communications for Global Fund for Women, I work at the intersection of social justice and technology. It’s impossible for me to be active in the online space without noticing the limitations and even the dangers burdening women in tech – socially, economically, and creatively.
That’s why I’m happy to be part of our new IGNITE campaign. IGNITE: Women Fueling Science and Technology, is a global campaign and media project that explores the roles of science and technology in advancing gender equality. We’re looking at the great work that’s being done by women in the STEM fields now, and envisioning a more just, more creative, more innovative future. Read more »
The Salesforce.com Foundation has empowered the nonprofit community for more than a decade to rock the world for social good. With Dreamforce 2014 and the big announcements they’ve made lately, we couldn’t think of a better time to offer an expression of thanks.
Join us in sharing your appreciation for the Foundation’s investment in aiding the growth of nonprofits of all sizes using Salesforce.com. We’ll present this open letter, with your name on it, to the Foundation at Dreamforce 2014!
We’re excited to announce that the Soapbox Engage Petitions app is the first advocacy service ready for the newly announced NGO Connect platform from the Salesforce Foundation. With the Soapbox Engage Petitions app, organizations like the Global Fund for Women have created engaging and compelling online advocacy actions, growing their supporter and donor base without needing to invest in more IT.
Now with the NGO Connect platform, organizations can use enterprise-grade CRM services in conjunction with Soapbox Engage Petitions app to jumpstart their online advocacy campaigns and save time and money.
“We’re extremely excited to bring the next generation of online advocacy to enterprise organizations using NGO Connect,” said Ryan Ozimek, CEO of PICnet. ”For too long, large organizations needed to use outdated advocacy tools that created data silos. Today, with the Soapbox Engage Petitions app and NGO Connect, organizations will no longer have to make a decision between best of breed advocacy tools or best of breed CRM services. They can have both at the same time!” Read more »
Two weeks ago, we highlighted Global Fund for Women, a leader in advancing the rights of women and girls worldwide, and its efforts to mobilize supporters around the globe with Soapbox Petitions and Salesforce.
This campaign on behalf of survivors of rape in conflict areas such as eastern Congo and Syria garnered thousands of signatures in just days. As of this afternoon, more than 9,100 supporters have signed their petition.
What’s more, the overwhelming percentage of these supporters are new to Global Fund for Women:
Global Fund for Women, a leader in advancing the rights of women and girls worldwide, is using Soapbox Petitions to mobilize thousands of supporters around the globe on behalf of survivors of rape in conflict areas such as eastern Congo and Syria.
Soapbox Petitions, the latest app in the Soapbox Engage online engagement platform, provides real-time integration with Salesforce for the capturing of supporter data and a mobile-friendly user experience to facilitate action on any device. Read more »
Let’s talk numbers, shall we?
To start, let’s grab the number 1.92. 1.92 is the number of times more likely someone signing an online petition is to donate to a similar cause after signing. This was quantified by researchers Yu-Hao Lee and Gary Hsieh in their study Does Slacktivism Hurt Activism?: The Effects of Moral Balancing and Consistency in Online Activism.
So, I sign your online petition, I am then almost twice as likely as someone who didn’t sign that petition to give money to a cause that is similar to yours.
Notice that didn’t read “give money to your organization”. Mark that. It’ll be on the quiz later. The researchers also found that I’m more likely to take other actions in support of similar causes after signing your petition, provided those actions don’t cost me much.
A great example: signing another online petition. Read more »
Back in late January, I signed a petition for a cause I believe in, sponsored by an organization I care about. I posted an article recounting how the entire branding of the experience wasn’t associated with the organization or the cause but with the well-known petition site hosting the form.
That led to a simple question for those using online petitions:
Are you building your own brand or someone else’s with your online petition solution?
Nearly three months after that signing, the question is all the more relevant after the seventeen follow up emails I’ve received. Read more »
Online petitions are a powerful way to mobilize supporters, build your mailing list, increase donations, and advance your mission.
We’re proud to introduce Soapbox Petitions, our latest app with which you can easily create mobile-friendly petition campaigns with your organization’s branding that integrate directly with Salesforce.com. With Soapbox Petitions, there is no platform that gets in between you and your supporters. No sponsored petitions dilute your message. No fees are charged for gaining access to your supporters or for the size of your mailing list. Read more »