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What I like best on this site is the humanistic feel the homepage design presents. Lisa Mattei-McDonald, my client contact at BI, was introduced into this project midway. After her predecessor left, Lisa did an extraordinary job catching up quickly to all things web related. I applaud her success at keeping the project cool and calm even during her own discovery of her role and the unforeseen requirements that the project took on. It was a full blown effort with four vendors involved! Boston Interactive hired PICnet to implement their design. Strategy and communications firm M+R was also involved. And Democracy in Action came in at the very end to help The Smart Campaign’s constituents active on the site. The Prevention Institute wanted to overhaul their website, which was a combination of a few different sites, but all had different site architectures. Working with our design partner and neighbor, FreeRange Graphics, PICnet streamlined the site’s navigation, making it more SEO and user friendly. Prevention Institute was founded in 1997 to serve as a focal point for primary prevention practice—promoting policies, organizational practices, and collaborative efforts that improve health and quality of life. As a national non-profit organization, the Institute is committed to preventing illness and injury, to fostering health and social equity, and to building momentum for community prevention as an integral component of a quality health system. Prevention Institute synthesizes research and practice; develops prevention tools and frameworks; helps design and guide interdisciplinary partnerships; and conducts training and strategic consultation with government, foundations, and community-based organizations nationwide and internationally. The entire staff at Prevention was super during the development process. I especially worked well with Annie Lyles, my main point of contact on the project. Annie is much more of a visual person than I am, so in order to communicate effectively, we even set up our own language to refer to the tools on the website. Because the timeline of the project was quite long, I definitely was able to establish a fun relationship with the team at Prevention.
Emily Shaftel was my point-of-contact at CSPC and she was an amazing coordinator for their side. I always received a quick turnaround, clear and detailed questions and she was very technically savvy with an eye for pushing the website to its limits. She actually departed CSPC on the day of the launch to go and volunteer for a year in Thailand! Emily definitely made an impact before her departure. Recently, we helped migrate a newly designed Coalition to Stop Gun Violence to the Soapbox platform, after they were seeing diminishing service and support from their old system. The organization wanted an option to have support 24 hours a day and to build a relationship with their platform provider. And boy, did we build a relationship! As project manager, I spoke with Ladd Everitt from CSGV almost every day – as their PR/media person, he had a great personal investment in the website, and he was very involved with the decision-making and details from the start of the project. We originally were going to use the eblast system Vertical Response, tied into the Salesforce CRM to manage CSGV’s contacts. However, upon understanding the small staff they had and the technical literacy which these two systems required, I decided to look into Network for Good’s My Emma Email Now! This turned out to be both a simpler and more affordable solution for the client. Now CSGV has petitions, contact forms and surveys running through the form creation on Email Now, and they are also able to send out well-designed html email blasts through this very simple and easy to use system. I also want to give a quick shout out to Kate Purcell, the designer of the site. The relationship PICnet built with Ladd for this site was great for overall communications and for the momentum of the project. He was a great example of a smooth client-vendor partnership – always delivering on time and was available at all hours during the holidays for launch. The Coalition to Stop Gun Violence seeks to secure freedom from gun violence through research, strategic engagement and effective policy advocacy. Learn more here.
The new site is informative and engaging, with aggressive integration through Democracy In Action for events, campaigns, and eNewsletter sign-up and templates. It also includes liberal use of WuFoo custom forms for robust online grant and fellowship applications. One final cool feature is a Google Map integration displaying more than 100 charter schools in New York that links to more details and content within the site and to the individual schools’ websites. Are you thinking about revamping your website but not sure where to start? Are you working with a web developer but wonder if you’re paying too much? With all the tools and strategies available, it’s hard to know where to start and what to expect. Attend this free webinar on Thursday where Allen Gunn, Executive Director of Aspiration (one of our partners!), will share valuable information about:
This will be a basic-to-intermediate level overview of the website development process and ideal for decision makers, board members involved in the process, and accidental techies. The webinar is this Thursday, the 17th, at 11am PST. You can join here.
Every year on May 1st, CCW and AFT promote recognition of Worthy Wage Day by organizing a variety of activities to recognize and honor the dedication of early childhood educators and staff and to draw attention to their low wages and minimal benefits. This national day of awareness is just one of the many lasting effects of the Worthy Wage Campaign that CCW organized from 1991-1999.
CORE Group’s website was in need of a visual upgrade, more functionality, and cleaner navigation and usability. PICnet created a new design for the site – phase 1 of the project. As the site is mostly informational, there isn’t too much interactive or dynamic functionality at this time. But in phase 2, PICnet will help punch up the site with donation processing and some other cool features to give the organization a real upgrade online. We’re really pleased with how the project is going so far, and it’s been a pleasure to work with CORE Group. They do some awesome work collaborating and sharing information for non-profits working in health care in developing countries – so we’re glad to be able to help them achieve this goal in a more effective way online. Thanks to everyone involved in getting this project off the ground! We look forward to completing the next phase. Learn more about CORE Group and its mission. I attended my first Community Technology and Digital Opportunity Meetup in San Francisco on July 20th and left feeling inspired about the potential of using digital media to express the realities, triumphs and work of my clients. The purpose of this meetup is to share the work of various nonprofits around the Bay Area who provide technology access and programming to the local community through either computer labs or innovative digital literacy curricula. The week’s topic “Bayview Hunter’s Point Center for Art and Technology and Digital Storytelling!” was hosted by the titled organization, BAYCAT, and also featured a presentation by Jen Nowicki from Creative Narrations. Jen first defined what digital storytelling is: it’s a vignette told in the first person and made up of personal images and text in a video format. Her organization helps nonprofits and education institutions empower their constituents’ voices by training them to develop their own digital story. From what I saw, their process is focused, impacting and cathartic for many of the individuals they serve. They teach the elements of how to tell a story and move their students through four stages of developing their work: Preparation, Production, Publishing and Promotion. The final stage is important to the recognition and ownership of the work, and helps ensure that the community hears the story. For resources on how to create your own digital story, you can go to Stories for Change. Here is one of the highlighted videos: BAYCAT is an organization that educates the underserved communities of Bayview and Hunter’s Point on various media production techniques, and then employs some of their graduates to fulfill corporate and other nonprofit media needs. This cycle from student to professional creates an incredible incentive for the students and their families to continue supporting their talents. Many of the production pieces serve as public service messages to the student’s community, so they become change agents against drugs and violence. Here is a very creative and funny one done by a teenager: I would love to see some of my clients start to utilize these resources. I know that the web development process is quite an undertaking in itself, but starting to incorporate video to tell stories would be a great 6 month follow up to keep web content fresh. It would also be a great case for strategic partnerships among nonprofits. At PICnet, we like working with the best of the non-profit technology community, from CRM providers to graphic designers. So when our friends strike gold, we’re ecstatic. This morning, our PICnet DC neighbors, Free Range Studios, received front-page coverage from the New York Times on their video “Story of Stuff“, an acclaimed production with inspiration and direction from Annie Leonard. From the NY Times’ lead:
Congratulations to the Free Range Studios team on this terrific achievement! Happy hour celebration in DC this week? |
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Earlier in March, PICnet launched a new site for ACCION and their new program called 
Just in time to celebrate the birth of some our most famous U.S. presidents, PICnet launched a new Soapbox website for the 
In the midst of the health care reform debate in our own country, there are still many global health crises out there waiting to be fixed. At PICnet, we work with many clients who strive towards improving global health through prevention, partnerships and awareness. One organization who fits this bill that we recently were honored to help is 
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