Archive for the ‘search engine optimization’ Category

Two easy tips for link building to improve SEO

You have probably heard the phrase “content is king” when it comes to Search Engine Optimization (SEO) strategy for your website. While I would never denounce this self-evident truth in the SEO world, great content means less without links.

Links to your content are signs of trust to search engines. They tell Google, Bing, and others that your content is authoritative and worthy, especially when its other sites with strong reputations that link back to your website. These types of links are appropriately called “linkbacks”.

They are evidence to search engines that sites are shouting about what you’ve published and that others should take notice.

shout

Here are two tips for grabbing some low-hanging linkback fruit to improve your SEO and increase organic search traffic: Read more »

 

What is SEO and what does it mean for your nonprofit?

Let me “start with the why”, as Simon Sinek proposes in his famous TED talk:

Why should you care about Search Engine Optimization (SEO)?

Put simply, SEO can bring more visitors to your site. For nonprofits, more website visitors can mean more volunteer or member signups, more donations, and more evangelists for your organization and your cause.

Search Engines Love Content by Go Local

Search Engine Optimization (SEO) sounds intimidating and complicated, but when you boil it down, it is much easier to digest. SEO consists of the steps you take to make your website more relevant in search results for specific terms or keywords. You may also hear this described as “ranking” higher in search engine (i.e Google or Bing) results. For a more detailed explanation of SEO, check out this brilliant blog post that relates SEO to graffiti.

When you perform a search on the web, regardless of your preferred search engine, an algorithm of that search engine spits out results based on the words, or “keywords,” that you typed. These search engine algorithms are constantly changing and evolving, but the factors that decided the ranking of the results tend to be fairly constant (i.e. keywords, page titles, credible links to and from the page, etc.).

The good news is that by making small, incremental changes to your website and the way that you develop content for your site, you can improve your website’s rankings in search results for specific keywords. And again, that means more people visiting your site, which will hopefully result in more volunteers, members, donations, and evangelists for your nonprofit.

Stay tuned for more blog posts on SEO tactics to improve your site’s search rankings… for free. In the mean time, check out these free guides to get you started:

Photo Credit: Go Local Search on Flickr

 

Three lessons on nonprofit SEO from my eBay experience

SEO and eBayAs a Project Manager at PICnet, I often give clients advice on how to optimize their web content for search engines. However, when posting some items to eBay the other day, I realized just how easy it is to make fatal Search Engine Optimization (SEO) flaws.

After spending a fairly tedious two hours posting nine items to eBay, here is what I have been reminded of when writing content for the web: Read more »