Archive for the ‘Soapbox Mailer for Salesforce’ Category

Soapbox Mailer supports DKIM, increasing email deliverability

We’re excited to announce that all Soapbox Mailer organizations can have further peace of mind that their emails have a higher chance of being delivered successfully. Thanks to new features released last night within Amazon’s Simple Email Service (SES), Soapbox Mailer users now have another tool in the fight against spam.

Yesterday, Chris Wheeler over at the SES team announced that they had launched Easy DKIM, a new feature that makes it very easy for our Soapbox Mailer organizations to increase their deliverability rates.  Chris’ post provides the details of what DomainKeys Identified Mail (DKIM), and you can grab an engineer and learn more details on the DKIM Wikipedia page as well.

Amazon SES DKIM configuration

In short, DKIM makes it easy for your email recipient’s mail provider to confirm that your email really did originate from you.  This is another tactic to prove that you’re not a spammer, which often times forges information in the hidden parts of emails to make them seem like they’re coming from someone else.

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Soapbox Mailer now bouncing with Amazon’s new notification service

A few days ago, Jeff Barr in the Amazon Web Services team made an announcement that made us giddy: Simple Email Services (SES) now has a built-in bounce notification service. This seemingly boring announcement gives our Soapbox Mailer for Salesforce service terrific new powers, enabling us to provide you the first and only native email marketing app that utilizes SES and this great bounce management functionality.

Soapbox Mailer bounce handling example

Soapbox Mailer bounce handling example

With a little architecture brainstorming provided by Rohan Deshpande on the Amazon SES team, and with the flexibility of the platform, we were quickly able to implement real-time notifications directly into Soapbox Mailer. This new feature provides our organizations the ability to get critical data to better understand their lists’ effectiveness, and enables them to clean and purge their lists as needed.

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Soapbox Mailer trailblazing has begun

Blazing new trailsJust a few minutes ago, a small group of non-profit pioneers received the call from the head of the wagon train to blaze the trail towards the first release of our new Soapbox Mailer product.

During the next few weeks, these pioneers will work closely with our team to continue knocking out bugs and polishing final features for the premiere release of our email marketing service for organizations using Salesforce.

Interested in learning how your organization can save more than 90% in email marketing costs (sorry Vertical Response), and pay as little as $0.10 per 1,000 emails you send?  Want to sign up to be part of the next batch of Soapbox Mailer pioneers?  Just mosey over to our Soapbox Engage website to learn more about what we’ve got cooking on the skillet.



Proof, meet pudding: Soapbox Mailer for Salesforce v Vertical Response

We’ve served up pudding recipes for Constant Contact and MailChimp in our price comparison with Soapbox Mailer for Salesforce. They are two great services in their own right. Anyone who has looked at options for email marketing within Salesforce, though, knows this little pudding taste test won’t be worth the digital bits and bytes it’s printed on without sizing up Soapbox Mailer for Salesforce against the obvious choice in the marketplace.

Next flavor: Vertical Response. Read more »


Proof, meet pudding: Soapbox Mailer for Salesforce v MailChimp

Still got your spoon from yesterday’s Constant Contact taste test? Good because it’s time to dig in to a second price comparison between Soapbox Mailer for Salesforce and another email marketing service.

Today’s flavor: MailChimp. Read more »


Proof, meet pudding: Soapbox Mailer for Salesforce v Constant Contact

Yesterday, we claimed Soapbox Mailer for Salesforce is affordable. They say the proof is in the pudding, though, so we’ve whipped up a few recipes to tickle your taste buds so well even Bill Cosby would be proud.

First flavor: Constant Contact. Read more »


Announcing Soapbox Mailer for Salesforce

In January, we proclaimed “We are the 99%!” and challenged our sector to do better at providing effective, affordable tools for non-profits – tools that integrate their website, constituent relationship management system, email marketing platform, and social media strategy. We took this challenge personally and sought to lead the fight to provide these effective, affordable tools.

That wasn’t empty 2012 campaign rhetoric that has infected us through watching too much CNN lately. We meant business. And we’re here to deliver.

We’re proud to announce Soapbox Mailer for Salesforce. Email your donors, members, supporters, advocates, ex-girlfriends, future boyfriends, foreign dignitaries, the entire state of Texas, people named Bob – whomever you want – directly within Salesforce for less.

How much less? Try 10¢ for every 1,000 emails with a $19 monthly subscription fee. Already a Non-Profit Soapbox or Soapbox Engage client? We’ll waive the $19 monthly subscription. Yep, that’s “waive” as in not charge you – zip, nada, zilch on the subscription fee.

You’re not looking to just send 1,000 emails per month, though, right? Let’s make this a bit more interesting. Say you’ve got a mailing list of 10,000 that you email five times a month. That’s 50,000 emails – or $5 for the emails plus the $19 subscription fee for a grand total of $24 per month. Or, if you’re already using Non-Profit Soapbox or Soapbox Engage, that’s just $5.

As my grandmother would have said, you can’t beat that with a stick.

We’ll be launching Soapbox Mailer for Salesforce officially in a few weeks. You can sign up for first dibs now, though, and we’ll contact you when it’s out of the bubble wrap. Or, if you’re interested in more details, read on, my brethren and sistren! Read more »