What’s your plan for the new year? What do you have in store for your nonprofit organization?
Well, we’ve got some balloons, silly hats and flat champagne…
No, what are your plans in terms of operations? What are you doing to further your mission in the next 12 months?
The same we’ve always done: raise funds and bring more people into the fold.
Perhaps you should look into more specific goals, since everybody does that. If you have specific goals for your nonprofit, you can actually achieve those results. Developing some resolutions around constituent relationship management (CRM) can help you do that successfully.
Well, then, what would you suggest?
For all the efforts you made in bringing donors into your organization this holiday season, you're probably wondering, is it worth it? Are the amount of money you raise and people you enroll enough to help you grow? Or does it feel like you didn't receive all that much money despite a lot of new people delivering funds to you?
Those are quite a few questions, so I'll just say yes to all of them.
Well, let's be a little more concise by posing a single question: Have you earned more donors and money than you have lost this past holiday season?
When you're working in a nonprofit, make no mistake: You're working with a lot of people all the time. Even if your cause isn't directly affecting somebody, you're dealing with many individuals and groups who have a stake in what you do or your intended mission. You're building connections with people every day. The question is: Is your entire organization capable of making those same bonds and building on them?
It's great that you've been receiving a lot of donation for this holiday season. However, you know that after the holiday season is over, it's back to the usual business of focusing on the mission. The thing is, you get a lot of your money from the holidays. In fact, according to the Network For Good, one-third of all online donations are made in December. The only other time you'll be able to raise as much money is either through consistently scheduled annual or semi-annual fundraising, as well as if a timely event makes your cause a more urgent priority, like after a natural disaster.
Considering it's the holiday season, it only makes sense that people seem more than willing to give money to their favorite cause or charity. Their donations help you pursue your organization's mission by funding operations, run campaigns that raise awareness for your cause and expand your outreach. With that said, people donate for various reasons other than to provide you help. One reason is that, quite simply, giving feels good. When running your holiday campaign or any other fundraiser, make sure your supporters are happy making a donation. This seems obvious, but this sort of thinking will help ensure they feel more inclined to give more with greater frequency. You're building a relationship with the constituent by making them feel good, and when you use nonprofit CRM software to manage their donations and support, you can make them feel better.
Giving makes people feel warm and fuzzy
Studies have consistently shown that donating money to a charitable cause is heavily tied to positive emotions, including happiness. The Non Profit Times recently cited a study by Harris Interactive on people's emotions when they donated. The results showed that 60 percent of people who donated felt hopeful their contribution is making a difference. Forty-eight percent stated giving makes them feel satisfied, while 43 percent said it makes them excited.
We're now entering the second half of holiday donation season, and this can be a high mark for your organization. Donors give more money this time of the year as it is: The most recent survey from the Center of Philanthropy found that people give about 24 percent of what they donate on an annual basis to nonprofits and charities around the holidays. With the season's end fast approaching, you want to make sure you get the most out of your supporters in ways that build your relationship with them. This is especially the case as more people donate online.
Give them a guiding hand
As more people donate online, it's a good idea to give them a little guidance. If you aid them throughout the donation process, they'll feel inclined to make a larger donation while trusting you at the same time. The first thing you probably want to do is make sure your site is it's mobile-enabled. As Google noted, providing a great mobile site experience is essential. With so many of your supporters connecting to the Internet with a smartphone or tablet, more are going to find out about your organization on these devices.
In 2012, nonprofit organization 92nd Street Y, in conjunction with the United Nations Foundation, created Giving Tuesday. Strategically placed days after Black Friday and Cyber Monday, the event with the hashtag #GivingTuesday was meant to bring something that has always been part of the holidays back into the fore: the spirit of giving. Many organizations sought to use Giving Tuesday to reach out to regular and infrequent donors alike to boost their support.
We’re proud to feature this guest blog post by Laura Shapiro, an absolute nonprofit technology rockstar who uses Soapbox Engage to work online wonders at Global Fund for Women. Those wonders include powering the IGNITE: Women Fueling Science and Technology campaign’s online fundraising and advocacy efforts with Soapbox Engage.
By Laura Shapiro
Director of Online Communications,
Global Fund for Women
As Director of Online Communications for Global Fund for Women, I work at the intersection of social justice and technology. It’s impossible for me to be active in the online space without noticing the limitations and even the dangers burdening women in tech – socially, economically, and creatively.
That’s why I’m happy to be part of our new IGNITE campaign. IGNITE: Women Fueling Science and Technology, is a global campaign and media project that explores the roles of science and technology in advancing gender equality. We’re looking at the great work that’s being done by women in the STEM fields now, and envisioning a more just, more creative, more innovative future. Read more »
On the eve of #GivingTuesday, we wanted to highlight the great work Soapbox organizations and friends are doing around the world to make more truth shine, more peace reign, more hungry folks fed – and more of so much more.
Photo credit: #GivingTuesday
Check out the latest Tweets from some of those organizations and friends and learn how you can help them in their efforts. Read more »