When Action for Healthy Kids chose to move from Convio Luminate to Soapbox Engage and the Salesforce.com Nonprofit Starter Pack, the money saved in recurring monthly fees was enough fund a full website redesign with change to spare. The redesign was far more than a facelift or color refresh. It facilitated a fundamental shift in the online marketing presence of the organization and connects with their audience in entirely new, more mission-focused ways.
The desire to speak more effectively to a consumer audience was rooted in both the traditional strengths and perceived opportunities of the organization: Read more »
We noted in Friday’s post World Cup, soccer strategy, and nonprofit success with Salesforce that one powerful way of fostering said nonprofit success with Salesforce is educating nonprofit Salesforce administrators to do for themselves.
It just so happens that the Salesforce.com Foundation has two great ways for nonprofits to tool up, and they are free! Read more »
For those watching the World Cup, it’s obvious to see key differences between futbol on the world stage and football of the more provincial American style. The latter is a start and stop affair where huddles occur before every play with each player told where to run, where block, what to do. Much of the time, the strategy is to instruct the team in a way that applies the most force at a given point on the field to gain advantage over the opponent. Conformity to the plan and expert execution is of primary importance. Individual invention, save in very small measure, is of little concern. The team is a machine. The player a cog.
Futbol, on the other hand, is an entirely different affair. There are no huddles. There are very few plays. There is an overarching strategy but it is left to small groups of individual players to orchestrate the execution of that strategy moment-by-moment by responding to their particular situation at a particular time in a particular way.
Transformations that radically improve a nonprofit’s ability to meet its mission can often happen in unexpected ways. Just ask Anthony Moss, Web and Database Manager for Action for Healthy Kids:
Hey D.C. nonprofits! 501cTECH wants to hear your idea for an innovative new technology project, and they are giving $7,500 to the three ideas which dazzle them the most.
The 2014 Technology Innovation Awards this year will recognize one DC-area nonprofit from each the following three cause categories:
Fill out this simple application before June 30th, and a panel of judges will decide whether or not your idea should win $7,500 and a free 501cTECH consultation.
A hearty welcome to the good folks over at Arkus, latest Soapbox Engage Salesforce Partner and provider of “ethical & fiscally responsible business services to organizations of any size.” Given that we’re down with both the ethical and fiscally responsible parts of that phrase, we do believe we’re in good company!
Nonprofit marketer, Soapbox Engage just made your brain a lot mightier!
Let’s say you’ve got a campaign for which you’re hoping to drive traffic to your website and capture conversions. In other words, you’re trying to get folks to DO something once they hit your website: Give you money, buy some swag, register for an event.
You get the idea.
You’re tweeting and Facebooking and blogging and all around shouting about it. But how do you know which of those efforts are producing the best results? Or no results? Read more »
Global Fund for Women, a leader in advancing the rights of women and girls worldwide, is using Soapbox Petitions to mobilize thousands of supporters around the globe on behalf of survivors of rape in conflict areas such as eastern Congo and Syria.
Soapbox Petitions, the latest app in the Soapbox Engage online engagement platform, provides real-time integration with Salesforce for the capturing of supporter data and a mobile-friendly user experience to facilitate action on any device. Read more »
Among the international soccer talent that much of the planet is obsessively following with each dribble, pass, and shot of the World Cup stands a 5’7″ Argentine who many consider the best player of his generation, if not of all-time.
Here are three traits that make Lionel Messi superb, and that the best nonprofits share with him.
The Banner Alzheimer’s Institute is working to end Alzheimer’s, a disease reaching epidemic proportions that affects one in nine Americans over age 65.
To do so, they use Soapbox Mailer for Salesforce to tackle one of the most significant challenges:
“We needed a way to keep people up to date on the latest information in Alzheimer’s research and connect them to prevention-related studies taking place in their communities,” says Jessica Langbaum, Ph.D., Associate Director of the Alzheimer’s Prevention Initiative.
Read the Success Story >>