Posts Tagged ‘blog’

Soapbox Site Launch: Studying our Presidents

Picture 2Just in time to celebrate the birth of some our most famous U.S. presidents, PICnet launched a new Soapbox website for the Center for the Study of the Presidency and Congress (CSPC). CSPC was looking to improve their site architecture so their constituents and followers could more easily locate the valuable publications the organization produces. They also wanted to sharpen up their outdated image.  Through their new Soapbox site, they can even receive online donations through PayPal!

Emily Shaftel was my point-of-contact at CSPC and she was an amazing coordinator for their side.  I always received a quick turnaround, clear and detailed questions and she was very technically savvy with an eye for pushing the website to its limits.  She actually departed CSPC on the day of the launch to go and volunteer for a year in Thailand! Emily definitely made an impact before her departure.

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Client quick fix: Increased user engagement

At PICnet, once we help a client launch a new site, we make sure we stick around and keep in touch to help with any follow up and enhancements after a few months of usage. We’re always here to help with little fixes, tweaks or updates, and that’s just what we did recently with the Latin America Working Group, whose Soapbox site we launched earlier this year.

Once the site was up and running, LAWG wanted to highlight their blog better and allow for commenting on posts from site visitors. Our team worked with them to craft a low-impact strategy by implementing the following low-hanging fruit:

1) creating a new image button on the right side of the homepage called “Read our Blog” with a direct link to the blog 2) turning on the commenting tool available in all Soapbox sites 3) created an RSS feed and sign up form through a 3rd party provider to email daily posts

Easy fixes, more success for the client = happy PICnet!

LAWG brings U.S. civil society groups and citizens together to influence U.S. policy to promote peace and justice in Latin America. Since 1983, we’ve been opening doors for Latin American human rights activists to speak truth to power in Washington, DC.

Learn more about LAWG at