Posts Tagged ‘entrepreneurs’

Celebrating the next generation of socially conscious entrepreneurs

As a certified B Corporation, socially conscious business practices run deep in our DNA.  We believe that companies can be even more successful by looking beyond their bottom-line when delivering services and creating products. More businesses should take into account their impact on the planet, their people, and their customers.  That’s why we’re excited to be part of the Hitachi Foundation’s 2011 Yoshiyama Young Entrepreneurs Program.

The program, “identifies and supports inspiring young entrepreneurs who are operating businesses that create greater economic opportunity and help to improve the lives of low-wealth individuals in America.”   At PICnet, we’ve enjoyed helping this next generation of entrepreneurs better understand how to more effectively utilize the Web to spread their brand and ideals, while also reaching new customers.

There’s a lot to be learned from these socially responsible entrepreneurs, and tonight, we’ll celebrating their success in Washington, DC, along with our friends from the class of 2010…like Back to the Roots.

Thanks to PICnetters Amber and Tim for leading forward on the effort to analyze these entrepreneurs’ websites, and provide them tips to be more effective.  Congratulations to the 2011 class of Yoshiyama Young Entrepreneurs!


CEO Women, a Non-Profit Soapbox Client, Uses New Media to Educate Female Immigrant Entrepreneurs

One of our Non-Profit Soapbox clients, Creating Economic Opportunities for Women (C.E.O. Women), was featured on this week for their innovative approach towards using new media to educate women entrepreneurs.  The organization’s mission is to train and assist immigrant and refugee women to become successful entrepreneurs and small business owners.

C.E.O. Women launched “Grand Cafe,” an educational video series in a Latin Telenovela format, that features immigrant women helping each other to establish their businesses.  Characters range from a Haitian jewelry maker to a Chinese accountant, each learning how to integrate entrepreneurship into their lives.  C.E.O. Women is using “Grand Cafe” to reach out to more than 170,000 women in the San Francisco Bay Area who could benefit from their services, and we’re pleased to see them getting recognized for this.

With the help of our information architect, project manager, and in-house designer, we developed the organization’s website in mid-2008 on our Non-Profit Soapbox 1.0 System.  As C.E.O. Women continues to work diligently to serve a wider clientele, our team at PICnet is constantly improving our technology and services that match their scale of work.

Check out the trailer below:


Check out Non-Profit Soapbox 2.0