Posts Tagged ‘facebook’

2 tips for nonprofits to better their Facebook visibility

You know that Facebook is one of the main resources for developing a strong rapport with your constituents. With more Likes attached to your page, there's a chance more people are looking at your mission and cause, increasing the potential for additional volunteers as well as donations. A lot has changed in recent years, and as Business Insider notes, the recent restructuring of the news feed has resulted in significant challenges for nonprofit organizations. But that doesn't mean you should throw in the towel when it comes to that social media channel. Here are some ways to make sure you're still reaching out to customers through the feed and beyond.

Talk to your members and donors directly

As Hootsuite notes, developing a list of your constituents on Facebook can be really helpful. Matching this list with members found in your nonprofit CRM database can also assist you in making meaningful interactions. Another important aspect to consider as you have this list is to read what your members are saying and respond to them. By being involved with your supporters through direct communication, you show your organization is part of the larger community.

Recently, Facebook added a new feature where you can directly reply to comments, rather than have the comments form a single thread. This is very advantageous to your nonprofit for two reasons. For one, when you speak directly to someone, they'll feel like they're important and that what they're saying has relevance, helping you foster a relationship with them. Secondly, you can better isolate and capture this interaction for use with your CRM software.

Facebook's changes only seem ominous at first.Facebook's changes only seem ominous at first.

Share your members' stories

You shouldn't just see your Facebook page as a way to raise money. It's also there to build awareness for your cause. In this environment, you should be on the lookout for people doing so because they care about the cause, especially if they have something to share.

Remember that you're storytellers, first and foremost. Look through the list of donors and, when possible, peruse their personal pages. They may have a story to tell either in text or video form. By utilizing the share functions, you can take advantage of Facebook's emphasis on sharing information to generate interest in your mission to both regular members and visitors who happen to like your page. Nonprofit executive Liz Strauss, in speaking with NTEN, suggested that's the best route.

"Let the folks who give be part with their hands and minds – not just their hearts and wallets," she said. "We're not the only ones with great ideas."


Facebook Graph Search will change the way new supporters find your organization

Way back in 2004, at the first Advocacy Developer’s Summit, I remember sitting in a circle with some really bright non-profit engineers that were promoting the future of a Friend of a Friend (FOAF) protocol, in which thinking a few years down the road, would easily help you discover relationships between you and your friends and potentially provide insight to help you make buying (and supporting) decisions.

Unfortunately, FOAF never really caught on.  Instead, the world became smitten with a walled garden called Facebook, which provided an easy and user-friendly experience for making connections between your friends, and sharing your likes and preferences.

One of the grand visions of FOAF, at least for me, was the idea that as a FOAF network was built, you’d be able to have rather organic connections between individuals that could allow you to be informed based not on advertising, but on the choices made by your friends.  These connections with your friends, while are not expert opinions, tend to have a better correlation with your own interests, and ultimately (hopefully) making your life in a complex choice world easier.

Well, 8 years and hundreds of millions of users later, I think Facebook is now on the verge of providing one of the most compelling discovery tools we’ve ever seen, and the effects of it likely will be profound for organizations, especially advocacy organizations.

Facebook Graph Search

It’s all about search.

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Spring cleaning: New Soapbox tools give site that fresh, clean look

Museum Without Walls screenshot

We love it when new tools we drop into Soapbox get picked up and put to good use by our clients. We love it so much that we think specific examples are worth a mention every now and then.

Take Museum Without Walls, for example. They recently used a few tools that were added to Soapbox in February and March to do a little spring clean up of their site – all in just a few minutes.

What did they do, exactly? First off, they added a brand new slide show to highlight the various programs they offer to educate and engage students in the fight against racism and intolerance.

Second, they took a moment to add a customized page title to feature their tagline – Living History One Voice at a Time – in the address bar across their site and in search engine results.

Third, they upgraded their site statistics by implementing the Google Analytics plugin so they can collect data not just on page views but file downloads and off-site links.

And for a little bonus, they followed some advice shared at the latest Soapbox Salon and added a Facebook Fanbox to better integrate their site with their Facebook page.

All in less than an afternoon. All following step-by-step instructions. All with Soapbox. Spring cleaning was never so easy.


Webinar: Get Started on Facebook

What: Webinar – Get Started on Facebook When: March 11, 1pm EST/10am Pacific Sign up!

Many nonprofits and libraries are using Facebook to interact with their constituencies and reach out to new audiences – but what’s the best way to get your organization started on this hugely popular social networking site?

In this webinar, Kami Griffiths will interview social media consultant John Haydon, who will walk through the essential steps to establishing and managing a successful Facebook presence for a nonprofit or library.

We will also hear from Gabe O’Neill of Kids Are Heroes, who will share lessons learned from developing their own Facebook page.  Get practical how-to information, learn best practices, ask questions, and leave with action items that will help you create an engaging Facebook presence for your organization.

This webinar is for people who are beginning to explore Facebook and have questions on how to get started.

Sign up now.


Facebook isn’t just for Gen Y: Nonprofits are making the most of it, too

As the number of Facebook users climbs by the thousands every month, the college-age group who first supported its growth seem to be losing interest and turning their attention elsewhere.

While these users aren’t deleting their Facebook accounts altogether, they do appear to be spending less time on the site and exploring new communities and places to connect with their friends. According to at least one source, a significant portion of them are now revisiting Twitter, the micro-blogging site that limits your updates to 140 characters.

So how does this affect your nonprofit’s social media strategy if everyone is competing for Gen Y’s attention?

The first thing to note is that Facebook aging is just a side effect as it becomes more mainstream, which may actually be a good thing for your nonprofit. Depending on your target audience, this may mean leveraging Facebook as a way to reach and engage your audience is now more powerful than ever and it could boost support for your cause, and even online donations. For starters, make sure your Facebook page caters to your audience and has clear objectives and action items for users. For more tips, check out this recent NY Times article (aimed at small businesses, but applicable to any organization).

Second, if support from Gen Y is crucial for your nonprofit (whether for donations, volunteers or spreading the word), it might be time to explore some other options to make sure you are keeping up with your users. As always, it’s most important to find the right match between your objective, message, medium, and audience to achieve your goals and see successful results.

Still need more tips? Let us know!