Posts Tagged ‘mobilegeddon’

Nonprofits Need Mobile, Part 1: Getting Serious ahead of “Mobilegeddon”

In late February, Google announced a significant change to its search algorithm. While it usually doesn’t talk much about how its crawlers review Web pages, this particular change was worthy of notice because it will affect essentially every website, including one run by your nonprofit. Starting April 21, Google’s search algorithm will have greater focus on “mobile friendliness” in determining page rank. In particular, when supporters look for you on their mobile devices, your page rank will be greatly affected by whether your site has a full level of optimization. That means less visitors and fewer people getting interested in your cause if your site isn’t optimized. Nonprofit content management tools with mobile device optimization in mind can help you manage this significant change to the way your supporters see you.

An impact event

Many online publications, including Entrepreneur Magazine, are already calling this “mobilegeddon.” There’s a good reason for that: While the two largest algorithm changes, Panda and Penguin, were significant, they didn’t have that much scope. They were usually targeting websites that were attempting to game the search engine to score page views based on faulty or malicious content. On the other hand, this update will impact every site on the searchable Web, including regular websites. More importantly, there has been an increase in mobile searches, garnering up to 60 percent of all searches according to comScore. That’s a lot of supporters looking to see your work. If you’re not thinking about mobile already, this should be the kick in the pants that gets you going.

Starting April 21, this little device is going to matter a lot more.Starting April 21, this little device is going to matter a lot more.

Read more »