Posts Tagged ‘modules’

Soapbox Site Launch: The Smart Campaign

Picture 1Earlier in March, PICnet launched a new site for ACCION and their new program called “The Smart Campaign.” They needed a simple site that would be eventually be available in Russian, Spanish, French, and Arabic.  The site also needed to host ACCION’s toolkit of resources, available in all languages.  Users will be able to find valuable information that serve as guides and best practices to those looking to participate in micro-finance.

What I like best on this site is the humanistic feel the homepage design presents. Lisa Mattei-McDonald, my client contact at BI, was introduced into this project midway.  After her predecessor left, Lisa did an extraordinary job catching up quickly to all things web related.  I applaud her success at keeping the project cool and calm even during her own discovery of her role and the unforeseen requirements that the project took on.

It was a full blown effort with four vendors involved! Boston Interactive hired PICnet to implement their design.  Strategy and communications firm  M+R was also involved.  And Democracy in Action came in at the very end to help The Smart Campaign’s constituents active on the site.

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