Posts Tagged ‘Support update’

Your Cause. Your Website: Holiday fundraising with YouTube

The holidays are fast approaching.  In fact, they are close enough that you might just be peering at this post through a ring of yellow stickies on your monitor with notes like “Draft holiday fundraising appeal” and “Update mailing list for big $$$ push” alongside “Figure out what the heck to get mom this year.”

Before the holiday stickies completely obscure your monitor, we wanted to toss out an idea for you to consider.  How about adding a video appeal to that big $$$ push to set your organization apart from the crowd?

You can.  It’s free and easy and allows you to leverage the tools the good folks at YouTube provide beyond just embedding videos into your site.

Take a moment to learn about YouTube’s Nonprofit Program to see how you can turn video views into donation dollars.  Interested in some inspiration?  Jump straight to their Video Campaign Tip Sheet for some examples that just might cause some early holiday cheer.

Check out our Help Desk for more posts like this.

 

Your Cause. Your Website: Tracking and Boosting Site Traffic

You’ve got your website. It’s your organization’s virtual front door. You work hard to lay out the welcome mat, tend the flower boxes, wash the windows, and offer enough content to get people inside for a heart-to-heart coffee table chat about you and your mission.

So you’ve got curb appeal. You’ve got substance. But how do you get folks into your neighborhood and knocking on your door in the first place?

Great question. Boosting traffic and attracting eyeballs to your site is key to online success. If people aren’t coming and viewing your site, it isn’t doing its job to move your mission forward.

Tracking site traffic: Knowing who’s coming to your site

The first part of improving is knowing how your site performs now. The easiest and cheapest way for assessing that is a handy tool called Google Analytics. This is free and tracks website traffic. Got some question you want to know about who and how people are visiting your site? How long the average person spends poking around? What search term they typed into Google to come across your little home away from home on the interwebs? How many people living in Burkina Faso visited your site on a Tuesday at 10:23 pm? The Google knows. It knows it all. And it will tell you – provided you’ve signed up for a free account and had us install the tracking code it provides.

No Google Analytics yet? Interested? Check out our Tips and Tricks post about tracking traffic.  You can also view an informative Google-created video there giving an overview of Analytics.

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Your Cause. Your Website: Suggestion Box

A few weeks ago, we launched the PICnet Salon Experience – a new level of support for our clients, and we’re really excited about getting that started.

We began with a post on our new and improved Knowledge Base, asking for your feedback on how we can do a better job serving you, your website and your cause. PICnet does best when we hear from you on what you want and need – so tell us – whatever it is!

Below is a quick view from our first post. In the future, we’ll be making it easier for you to see what’s happening in the PICnet support world by posting all of our updates here in addition to our support home pages.

Welcome to the first installment of Your Cause, Your Website, a regular announcement from the PICnet Support Team aimed at ensuring that your relationship with your website is a rich, happy, and productive one – and that our role in supporting that relationship is as effective and helpful as can be.

We’ll be dedicating these updates to ways in which you can unlock the full potential of your site. There’s a lot of buzz out there about what’s hip, what’s essential, what’s possible. Our task will be to cut through the hype and offer specific, clear steps for you to better leverage your online presence and further your mission. Read more