Posts Tagged ‘turtles’

Soapbox Site Launch: Turtle Power!

turtleA couple weeks ago, we launched a really great new site for a great and deserving organization – the Turtle Survival Alliance. Now this is a TSA I can get behind! The TSA has been transforming passion for turtles into effective conservation action since 2001. They are involved in some pretty amazing conservation efforts all over the world thanks to their wide network of supporters. For example, check out this incredible story on the rescue of the world’s only known wild Rafetus swinhoei (Yangtze giant softshell turtle) in Vietnam.

This project reinforced some valuable lessons for me:

1) Sometimes it’s the little things One little thing we did on this site that made a big difference was using custom action buttons throughout for Buy Now, Donate Now and Join Now. What an easy small thing it is to replace the standard PayPal buttons to make a more compelling and custom-looking shop.

2) “By your powers combined” (thanks to Captain Planet for this valuable wisdom) The TSA’s site combines the super-powers of some pretty cool third party tools that complement and extend Soapbox. These include PayPal for donations and the shop, Wufoo for membership applications and tracking, Constant Contact for e-newsletters, Embedr for the video gallery, and social media/sharing tools.

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