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Posts Tagged ‘video’

DoGooder Nonprofit Video Awards: What are you going to submit?

A couple days ago, You Tube and See3 Communications launched the 4th annual DoGooder Nonprofit Video Awards. One winner will be selected in each of following categories: Best Small Organization Video, Best Medium Organization Video, Best Large Organization Video and Best Innovation in Video.

Winners will be recognized at the Nonprofit Technology Conference (NTC 2011) in Atlanta in April, and on YouTube, and each winning organization will receive a $2,500 grant from the Case Foundation and a custom Flip camera. To enter, organizations must be a member of YouTube Nonprofit Program.

The deadline is March 19. We know some of you out there have a video that should be submitted. Apply today!

 

Site launch: KIPP NYC is preparing students for success

kippnyc_screenshot_thumbFor fifteen years, KIPP NYC, a non-profit network of public charter schools in New York City, has disproven the ordinary about urban schools in the United States. Their goal has been to “graduate students with the strength of character and academic abilities needed to succeed in life.” They have 1,300 students and 700 alumni, with 80% of them from low-income families and 98% are African-American or Latino.

KIPP NYC is an organization focused on results and results it has shown. Over its lifetime, it can consistently grown to educate more students from low-income families and give them a true opportunity to seek higher education. Their programs have extended from kindergarten to college prep, all supported by a dedicated staff of dynamic teachers. These programs have helped 95% of students score at or higher than the state average in math, 93% of students to finish high school, and 86% of graduates go to college.

In December, PICnet launched a brand new website for the organization, encasing information on various programs, a professional design, and multimedia on staff and students.  It consolidated information from several websites on different programs onto one universal and streamlined site.

Some key components of the project:

  • A lot of content needed to be migrated
  • Information architecture had to be designed for pulling content from multiple sites onto one universal site
  • We set up a simple-viewer photo gallery
  • Plenty of videos for staffers/alumni/families/family testimonials

KIPP NYC is on track to having 50% of their graduates finish college in 6 years in the next two years. The organization’s goal is to strengthen and expand their programs so that 75% of their graduates complete their college degree, compared to national average of 10% for low-income communities.  If you would like to learn more or support these students and teachers in their endeavor, please visit them on the web at http://www.kippnyc.org/.

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Partner Shoutout: Free Range Studios

As neighbors and business partners, we are a little biased towards Free Range Studios – but they do awesome work! The nifty shop upstairs has recently just launched a new video, Story of Stuff: Cap & Trade, a follow-up to the wildly successful Story of Stuff that got press in major news outlets. Yeah Free Range!

Check out the video and stay tuned for more great “stuff” coming out of the Free Range folks!

 

Your Cause. Your Website: Holiday fundraising with YouTube

The holidays are fast approaching.  In fact, they are close enough that you might just be peering at this post through a ring of yellow stickies on your monitor with notes like “Draft holiday fundraising appeal” and “Update mailing list for big $$$ push” alongside “Figure out what the heck to get mom this year.”

Before the holiday stickies completely obscure your monitor, we wanted to toss out an idea for you to consider.  How about adding a video appeal to that big $$$ push to set your organization apart from the crowd?

You can.  It’s free and easy and allows you to leverage the tools the good folks at YouTube provide beyond just embedding videos into your site.

Take a moment to learn about YouTube’s Nonprofit Program to see how you can turn video views into donation dollars.  Interested in some inspiration?  Jump straight to their Video Campaign Tip Sheet for some examples that just might cause some early holiday cheer.

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